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Launched in April of 2011, BT MyDonate is a not-for-profit online fundraising service provided by the BT Group for charities in the UK as part of BT’s investment to the community.

Together with agency Porter Novelli we made a series of short films – each designed to work on social media platforms – highlighting the efforts of some of the incredible individuals involved in the scheme and what they were doing to raise money for their chosen charities.

Here are a couple of them.