This issue is especially pertinent at the moment in light of the current Ebola epidemic in Africa so the ad has taken on a new social relevance since we first put the idea into production.
Washing your hands has always been considered to be an important practice in less economically developed areas, but Safeguards partnership with many leading medical associations throughout Asia, Latin America and Africa has helped promote life saving hygiene habits that have improved standards for more than 40 million children worldwide.
We were lucky enough to work with renowned hand choreographer, Peter Harding from Up & Over It on this project, fresh from his Vegas tour. He guided our 6 actors, both young and old, through 5 different routines on the day; a mean feat for any choreographer.
This commercial was shot at Prodigious studios in Soho with DOP, Robin Horn.